Public Relations Services

No one can predict when a crisis will arise but “be prepared”. The experts at LPC bring a wealth of knowledge regarding how to address needs before, during and after a crisis. LPC can conduct an emergency preparedness analysis and help write best practice inspired provisions for your company handbook should a dangerous and/or fatal accident or incident occur. We will train your management and employees on how best to respond, which protects your organization, your stakeholders, your employees, and your customers. This “train the trainer” approach keeps your people in the driver’s seat with all the confidence that is necessary in stressful and unpredictable situations. During an actual event, we will be there every step of the way to assist you in making proper situation assessment in how to handle events productively and humanely for everyone.

In this day and age of 24/7 news cycles and instant social media feeding frenzies, your story can quickly become out of control. Getting the situation under control can be daunting. Knowing how to respond quickly and effectively can mean the difference between your organization’s recovery, set-back or demise. Follow-up after an event is as crucial as what is actually done during and immediately after an incident. There may have been injures, or sadly, deaths. Knowing how to address the needs of the families and friends of those lost, as well as, those employees who have been traumatized by such events, is essential to getting your organization back on its feet quickly.

  • Crisis Management, Planning and Implementation
  • External Communications Strategy
  • Reputational Risk Management
  • Social Media Strategy
  • Earned, Owned, Paid and Converged Media Planning